Third party ticketing services can be a great opportunity for people to gain entry to their favorite artist’s concert, sporting event, theme park, nightclub event, or more. Unfortunately, many ticket broker businesses get a bad rep with banks and other payment processing platforms due to a number of high-risk factors. Having the right credit card processing solutions is vital for third party ticketing services, in order to ensure that secure and effective transactions are being completed and that customers are left confident in their purchases! If your business handles third party ticketing services, then having a merchant account can be extremely vital, but getting approved can be another story. At USA payments, our team of ticket broker merchant account specialists will walk you through the key steps in order to get approved for a merchant account and allow your business to further thrive!
The revenue in the event ticket market is expected to reach a value of $40.57 billion by 2028 in the United States alone. A large consumer base is always looking to purchase the necessary tickets to see their favorite artist, sports team, or other event in person. Unfortunately, even a large industry such as this one sees drawbacks when it comes to obtaining the proper payment processing solutions. Most ticket broker businesses are unable to work with well-known banks and payment processors due to their reputation of working under a high-risk industry. What makes a ticket broker vendor high-risk? Most commonly it is because of these factors:
The ticket sales industry is well known for dealing with a number of chargebacks. Chargebacks occur when a customer files a claim with their financial institution in order to receive the money back from a purchase. With ticket sales, there can be a number of reasons why a customer files a chargeback, such as buyers remorse after a spontaneous ticket purchase, becoming sick and unable to attend the event they purchased the tickets for, or perhaps being dissatisfied with further developments of the concert, sporting event, etc. Whatever the cause may be, chargebacks run rampant in this industry, which makes third party ticket vendors high-risk for many payment processing institutions.
While many ticket vendors sell legitimate tickets for events, there have been many instances where fraudulent tickets are sold. These tickets are deemed to be fraudulent on the day of the event or a little beforehand, which prompts chargebacks and disputes from unsatisfied customers. Because of the probability of fraudulent tickets being sold through third-party vendors, many payment processing institutions are very wary of working with these businesses. Fraudulent tickets aren’t always the case for vendors, but it can be a big obstacle for hard-working businesses who want access to efficient payment processing services.
The average price of a concert ticket can vary, but within the last few years it is common to see concert tickets fall anywhere between $120 to $150. Considering the average person may go as a group to see their favorite artists, the overall transaction amount for a concert ticket sale can be quite large. This can be said also for sporting events, charity events, nightclub functions, and more. Because ticket merchants deal with large transaction amounts in an average sale, this can be an especially daunting detail that prevents them from getting the credit or debit card processing services they may need.In the case of a chargeback, quite a lot of money can be at risk for loss, which is detrimental for any ticket vendor and the bank or other financial institution that is working with them.
Most people will buy a ticket to a concert or other event with a large window of time before the actual event occurs. This can be for a number of reasons, including the opportunity to score tickets at a lower price or to ensure that tickets do not sell out before they can be purchased. Because third party ticket vendors typically go through these types of transactions, the risk of something happening during that large window of time, such as a chargeback, is a key factor that makes them a high-risk merchant. Much like with the travel industry, the large time windows in between transactions make the ticket sales industry very high-risk for payment processing platforms.
Having the right payment processing solutions for your ticket broker business can make a world of difference. However, what are your options when you are deemed high risk by banks and other payment processing platforms? In this case, it is in your best interest to connect with a high-risk payment processing company that has years of experience working with vendors in the ticket sales industry and can offer your company the perfect custom tailed solutions. USA Payments is a high-risk merchant company that doesn’t see the risk in working with high-risk merchants. Our team believes that every company should be afforded the freedom to stable and secure payment processing, in order to allow their business to grow and succeed!
Applying for a ticket merchant account with a high-risk payment company can boil down to filling out applications, providing the right documentation, and being transparent in terms of the products being offered for sale. At USA Payments, we make sure the vendors we work with keep their chargeback amounts low, under 3%. This is something a lot of high-risk payment processing companies are especially mindful of. Besides that, vendors can do a couple of things in order to have a higher chance of being approved for a merchant account:
As an event ticket vendor, you want to make sure to have the right Payment Processing solutions for your customers. This can make every transaction a breeze, as well as continuously build trust between customers and your business, ensuring repeat customers who are confident that their data is secure with your company. In today’s technological age, many customers are choosing to go mobile with their payments, which means businesses have to adapt to meet their needs. Ticket broker merchants are no different. Though the ticket sales industry may sometimes have a bad rep and be considered high-risk, there are plenty of knowledgeable high-risk payment processing companies who have the custom solutions for ticket vendors.
At USA Payments, we know the hassles many honest merchants work with when it comes to securing the right payment processing for their business. This is why our team of dedicated specialists is always ready to help vendors in high-risk industries succeed in getting the right payment gateways, fraud management software, and more to help their business continue to grow and profit! And ticket broker merchants are no different! Our specialized niches in this industry include:
And much more! As long as merchants keep their chargebacks under 3% and comply with the merchant agreements, our team is ready to get their merchant accounts started. So take a weight off your company’s shoulders, and let the specialists at USA Payments handle your payment processing solutions. Contact us today!
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